Publishing 2.0 - Latest Comments in The Web’s Link-Driven Attention Economy

Re: The Web’s Link-Driven Attention Economy

Mark Dykeman — Mon, 17 Dec 2007 20:55:43 -0000

The hyperlink wouldn't be worth a darn thing without three important attributes:

- advertising platforms that reward content creators for people who fill seats (i.e. click on pages and links)
- the creator's need for attention
- the promise of income deriving from the reputation that links provide

You do bring up an important point for visual creators in that the product is the image. It can be difficult to attribute credit to the image in an environment where images are used indiscriminately and frequently. Don't forget, however, that plagiarism is still alive and well and even harder to prevent in a hyperlinked world.

Re: The Web’s Link-Driven Attention Economy

Ryan Holiday — Sun, 16 Dec 2007 19:38:03 -0000

Right, why should she cede her control of HER property if she's not getting anything out of it?

Re: The Web’s Link-Driven Attention Economy

Jordan — Sun, 16 Dec 2007 12:38:12 -0000

Well, I do think she has a point about crediting in fair use. I mean, we're all taught in high school that when you use the work of someone else you must cite it; that's simply common practice and even the biggest names in academia get into trouble if they violate those basic rules. When in doubt cite it. There are those people who won't care about reading through the credits, but then again there are those who would care and most likely promote/cite/credit someone else's work in a way that does give someone like Lane Hartwell the deserved attention. Still, I think she is overreacting and should reverse her decision by making it clear that the use of her work needs citation through a link, a comment or whatever. The link is essential and that's a meme than needs spreading.

Re: The Web’s Link-Driven Attention Economy

Chris O'Donnell — Sun, 16 Dec 2007 09:54:03 -0000

It seems like the big cry baby act over a fair use of her photo in a video is getting her far more attention than a link buried in a list of credits for the video ever would have.