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- advertising platforms that reward content creators for people who fill seats (i.e. click on pages and links)
- the creator's need for attention
- the promise of income deriving from the reputation that links provide
You do bring up an important point for visual creators in that the product is the image. It can be difficult to attribute credit to the image in an environment where images are used indiscriminately and frequently. Don't forget, however, that plagiarism is still alive and well and even harder to prevent in a hyperlinked world.