DISQUS

Alex · 1 year ago

Fantastic list. They all should be obvious, but it's clear that in most major mediaco boardrooms, they're not. People are still thinking distribution, not network.

Daniel · 1 year ago

Hi, I'm Daniel, an Italian user, I think that's list very good and very interest! I hope that many people read this post! Good work and excuse me for my bad english!

Karen Webster · 1 year ago

I think you forgot one … Show me the Money. These principles are very interesting observations about the drivers of digital media in the coming year but the elephant in the room is how digital media makes money and how traditional media outlets must adapt aging business models to this new reality. Sure, everyone has latched onto the notion of advertising-supported everything, but it is only a matter of time, I think, before the consumer backlash over advertising being plastered, overlayed, and popped into every square inch of our PC, mobile and PDA screens happens. It’s time for the media players – pureplay digital and traditional media - to rethink the traditional model.

Take a look at our article "Tomorrow's News Today" for 5 suggestions on strategies the newspaper industry might want to consider: http://www.thecatalystcode.com/theconversation/...

Sharon Machlis · 1 year ago

The power and pervasiveness of search also gives rise to the importance of limits within communities. Look how Facebook is evolving, offering limited profiles so users can expose more information to the closest members of their network and less to others.

Mark Dykeman · 1 year ago

Wouldn't you say that Search is less like the newsstand and more like a librarian who can find anything that you need if you give him or her the right instructions?