Facebook is also vulnerable to a competing ad system that uses profile data to serve ads.
Look for Google to leverage OpenSocial to launch a social network version of Adsense that will sharply devalue what Facebook has to offer.
Neil
· 2 years ago
Adsense works by targeting ads based on the content that I'm looking at, i.e. by analysing HTML. If Facebook intend to use cookies from past Facebook sessions to formulate SocialAds, then the ad campaign targeted at me, the user, would follow me everywhere - it wouldn't need to match the content on the page. This wouldn't be a good thing, because the ads would encourage me to part with my cash no matter where I am. I'd rather the ads were relevant to the page in question. SocialAds wouldn't have to be.
In a world with ad campaigns based on social network browsing history, won't people just log-out of their social networks whenever they need to get their work done? Clearing browser history (cookies) would become a regular activity.
Mark Devlin
· 2 years ago
Just a note to say that on sites like mine, the profile is the network ie all the profile items are interlinked and compared and therefore the ad targeting is much deeper.
All Comments
Look for Google to leverage OpenSocial to launch a social network version of Adsense that will sharply devalue what Facebook has to offer.
In a world with ad campaigns based on social network browsing history, won't people just log-out of their social networks whenever they need to get their work done? Clearing browser history (cookies) would become a regular activity.